Shelley Campbell became CEO at the Waikato Bay of Plenty Cancer Society in 2017, after being Chief Executive of the Sir Peter Blake Trust since 2010. Prior to this, she was the Chief Executive of Waikato Primary Health (the nation's second largest Primary Health Organisation). During her tenure she led the implementation of the Primary Health Care Strategy in the Waikato and has built a variety of relationships and initiatives with others.
A number of these initiatives have become models for the nation. These include a collaborative dental project with the Ministry of Social Development with low income clients, rural scholarships to encourage workforce retention, multiple projects to improve access to health care for high need populations, and the "Fit 4 School" project which has become the prototype for the Ministry of Health's new "Ready 4 School" project.
Shelley served on a wide range of health and inter-sectoral
groups and her leadership is widely respected by staff, the wider community and
by health professionals both in the Waikato and nation-wide. As a person,
Shelley's strength lies in her ability to focus and motivate others to push
boundaries and find solutions. She listens carefully, plans thoroughly and acts
Shelley was appointed Ministerial Chair of Cancer Council and served on the Board of Cancer Council from 2007 – 2015. In 2015 Shelley was appointed an Honorary Captain of the Royal New Zealand Navy.