Buy Red Socks
In 1995 one of our greatest New Zealanders pulled on a humble pair of red socks and took on the most powerful teams in the world to win one of the oldest and most coveted sporting trophies - the America's Cup.
Before each yachting campaign, Sir Peter Blake’s wife Pippa would give him a pair of socks for good luck. For the 1995 America’s Cup campaign in San Diego, the socks were red, and every time Black Magic went on the water, Blake would wear them and the team would win!
Now, over 20 years later, those red socks have become a tribute to Sir Peter Blake and a symbol of what we love most about being kiwis. No matter what the odds or the competition we face, if we set our sights on a goal, we can achieve it.